Visual identity and assets for Fraulein’s, an Austin-based BBQ joint specializing in Texas Hot Guts.
Hot Guts are a regional specialty local to central Texas. By the 1880’s central Texas had a large German immigrant population, who combined their Old World sausage skills with the newly widespread cultivation of cattle to create a unique barbecue tradition: coarsely ground, all-beef sausage seasoned simply with salt, black pepper, and cayenne, stuffed in a natural hog casing (hence the “Guts”), and smoked.
Of course, the German settlers also brought with them their passion for brewing beer, and, well, the rest is history. Prost, Y’all!
PROJECT ROLES
Art Director, Creative Director, Designer
CLIENT
Fräulein’s BBQ
Hot Guts are a regional specialty local to central Texas. By the 1880’s central Texas had a large German immigrant population, who combined their Old World sausage skills with the newly widespread cultivation of cattle to create a unique barbecue tradition: coarsely ground, all-beef sausage seasoned simply with salt, black pepper, and cayenne, stuffed in a natural hog casing (hence the “Guts”), and smoked.
Of course, the German settlers also brought with them their passion for brewing beer, and, well, the rest is history. Prost, Y’all!
PROJECT ROLES
Art Director, Creative Director, Designer
CLIENT
Fräulein’s BBQ
